Each year football tailgates grow more and more decadent, from flat-screen TVs to never ending buffets, and tents fit for royalty..but one element has remained less then ideal: The Chair. The folding chair, the bar stool, or, God forbid, just sitting down on the top of a cooler.
So Coors Light took it upon themselves to create the perfect tailgating seat: The Chill Throne®
The only chair with features designed and meticulously optimized for the chillest tailgating experience…It sold out in under 5 minutes.